The Face wash (100 ml) is mild, easy to use, and free of perfume. The soap has a slight exfoliating effect from AHA-fructic acid, which gently removes dead skin cells, and hydrolyzed collagen, which softens and prepares the skin to absorb moisture.

In plain English: It cleanses your face from dirt and dead skin, and it softens and prepares the skin for a moisturiser.

You should stay away from using normal shower gels on your face, as they are generally made too harsh for your face, in order to achieve the desired effect on your body.

Personal care made simple – our approach

Taking care of yourself is often way too complicated with a jungle of products and options to choose from. Unfortunately, men often get lost and end up neglecting their skin.

We want to make personal care for men hassle free and straight forward. Looking your best starts with the foundation and taking care of your face and body is at the core. Our products are all low risk and allergy friendly so you can enjoy them with ease of mind.

A narrow selection of multi purpose products leaves your shelf tidy and makes your morning routine simple.

The routine

Our routine is based around your daily shower. After you get in the shower, the steps are the following:

1. Rinse your face with our Face Wash
2. Wash with our Body Wash
3. Dry off and shave if needed
4. Apply our Moisturiser to your face

Taking good care of your skin can be as simple as that. Following this routine ensures that the first and critical block of your foundation, your skin, is in good shape!